Make better decisions before you commit.
TruePersona combines realistic simulated audiences, structured research methods and intelligent analysis to help you test ideas, compare options and improve communications before time, money or reputation is on the line.
The core benefit is understood, but the price needs stronger justification.
“I can see why this is useful, but I would need a clearer reason to switch now rather than later.”
What do you need to understand?
Use TruePersona whenever you need stronger evidence, broader perspectives or a safer way to explore a decision.
Launch something new
Test products, propositions, campaigns, packaging and pricing before committing budget.
Improve communication
Assess letters, emails, adverts, websites, reports and public-facing information.
Choose the best option
Compare creative ideas, strategic routes, offers and competing recommendations.
Understand feedback
Analyse surveys, reviews, complaints, comments and open-text responses at scale.
A complete research engine sits behind every result.
TruePersona does not simply ask a language model for an opinion. It constructs participants, applies research methods, orchestrates interactions and converts responses into comparable evidence.
Rich Personas & Silicon Samples
Credible simulated participants built from demographic, behavioural, attitudinal and role-based characteristics.
- Persona consistency
- Diverse synthetic samples
- B2C and B2B context
- Outlier handling
Parameter-Driven Super Prompts
Research-engineered prompts adapt to the objective, question, stimulus, participant and required output.
- Research frameworks
- Bias controls
- Response rules
- Reusable templates
Individual Simulation
Each participant responds independently using their own perspective, motivations and decision context.
- Natural language
- Behavioural realism
- Context retention
- Consistent role-play
SSR & Moderated Discussion
Semantic Similarity Ranking produces nuanced scores, while expert moderation drives iterative group discussion.
- Reference-set comparison
- Dynamic probing
- Participant debate
- Emergent themes
Decision-Ready Outputs
Responses are validated, synthesised and presented as clear evidence rather than unstructured model output.
- Rankings and scores
- Radar charts
- Verbatims
- Recommended actions
For technical, partner and investor audiences, explore the complete platform architecture.
View Full ArchitectureDifferent questions need different forms of intelligence.
TruePersona supports structured individual research, iterative group discussion and specialist advisory scenarios within one platform.
Individual audience simulation
Run structured tests across realistic samples and compare how different people, segments and personas are likely to respond.
Smart focus groups
An AI moderator decides who contributes, probes responses, challenges unsupported claims and enables realistic iterative discussion.
Business advisory panels
Bring together simulated commercial, financial, operational, brand and specialist advisers to explore options and trade-offs.
Feedback intelligence
Turn reviews, complaints, survey comments and customer feedback into themes, comparisons, risks and recommended actions.
Outputs designed for decisions, not conversation.
TruePersona turns complex simulations into structured evidence that can be reviewed, compared, presented and acted upon.
Multi-dimensional comparison
Compare concepts, messages, audience segments or strategic options across the dimensions that matter.
See which option performs best overall, where it wins and what would improve it further.
“The idea feels credible and useful, but the headline needs to make the benefit more immediate.”
Understand where audiences agree, disagree or respond differently because of their circumstances and motivations.
Convert simulated responses into practical changes, prioritised risks and recommended next steps.
AI is part of the platform. It is not the product.
The value comes from the combination of participant design, research methodology, orchestration, validation, reusable assets and decision-focused reporting.
Structured techniques, reference sets and repeatable workflows replace one-off prompting.
Personas, Silicon Samples, projects, frameworks and previous evaluations can be reused and developed over time.
The platform can route and optimise AI tasks without making the customer dependent on a single model or provider.
Secure identity, governed data, auditable workflows and a scalable Microsoft cloud foundation.
Built for secure, repeatable business use.
TruePersona brings together the Microsoft cloud, reusable research assets and governed AI services in a single client platform.
What decision needs more confidence?
Test an idea, compare your options or explore a difficult question using realistic audience perspectives and structured research intelligence.